Generating recovery as an outcome is important on many levels - the individual who can rebuild a meaningful life; public health systems that act more effectively to reduce the burden of needs; the wider societal benefits gotten from systems that serve the people well & contribute to healthy communities. It was stated by William Anthony in the early 1990s that recovery should be the guiding vision & organising principle for mental health services. Recovery has come a long way since then as services have embraced it, but its journey is still in progress. We can help mental health organisations who seek to deliver higher levels of recovery as an outcome.